Charisma

Strategic management

• Strategic management is defined as the process through which a firm's managers analyze both internal and external environments to formulate strategies and allocate resources. The ultimate goal of this process is to develop a competitive advantage within an industry that enables the successful achievement of organizational goals. It encompasses ongoing processes of analysis, decisions, and actions focused on why some firms outperform others and how to build sustainable competitive advantages rather than relying on operational effectiveness alone.

4 hr

Created by Dr. YASSER MEKKY

EN/AR [Auto]

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#	Content
1	• Introduction to Management & Strategy: Definitions of general management and strategic management.
2	• The Three Ongoing Processes
3	• Competitive Advantage
4	• Operational Effectiveness vs. Strategy
5	• Case Studies & Examples

#	Outcomes
	• Ability to analyze strategic goals (vision, mission, and strategic objectives) along with an organization's internal and external environment.
	• Understanding of how to allocate necessary resources and design organizations to bring intended strategies into reality.
	• Comprehension of why popular management innovations (such as total quality management, just-in-time, benchmarking, business process reengineering, and outsourcing) lead to competitive parity rather than sustainable competitive advantage.
	• Recognition that a successful strategy requires making clear choices about what a company wants to accomplish rather than trying to copy everything rivals do.

#	Participants
1	M management functions—including strategic planning, setting objectives, and managing resources—are not limited to managers and supervisors; every member of an organization has some management and reporting functions as part of their job.

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601, El Horeya St,7th floor Zizinia, Alexandria, Egypt

(+2) 01099 770 699

dr.yassermekky@charismaqs.com

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